Research On Internet Marketing Strategies Of HisGadget Inc

The Internet Marketing Strategy is enterprise adopts some network marketing mix on the basis of enterprise’s status on marketplace, it includes webpage strategy, product strategy, pricing strategy, internet brand strategy, distribution channels strategy, customer service strategy and so on. This article will take the HisGadget Inc as an example, discussing the e-commerce online internet marketing strategy practice of Shenzhen foreign trade companies, exploring Small and medium-sized enterprises how to utilize the information technology and internet marketing strategy to achieve expanding market and increasing the profit goals. Foreign trade enterprise enter overseas market through Establishing B2C E-shop, which has natural Professional advantage, market advantage and language advantage, while it is in a low development level for a long term. The mainly reason is that the electronic commerce internet marketing strategy is not simply constructing website with shopping mall system and advertising on the internet but a series of the marketing work covering planning, strategy, budgeting and effect analysis. Enterprise internet marketing effect is not generated via a single promotion of products, in order to achieve the low cost and high reward purpose, The enterprise should be targeted to carry out the promotion of online marketing by integrating enterprise itself and internet resources.This article consists of five sections. The first chapter is introduction section, Introducing the background of the internet marketing, the present research status of domestic and foreign theorists and corporate, and this paper’s research methods and purpose. The second chapter mainly focus on the corresponding theories of internet marketing strategy, including common strategies of internet marketing and the implementation and management of internet marketing strategy. The third chapter analyzes present situation of internet marketing of HisGaadget Inc. Chapter four introduce the online internet marketing strategy selection of Hisgadget Inc, analyzing the enterprise’s internal and external environment and doing the SWOT analysis to reache a decision that the correct internet marketing strategy should take. The last chapter discusses the practice and effectiveness forecast of HisGadget Inc, introducing variable marketing strategies’ implementation methods and the preliminary results obtained. Such as webpage design and optimization, product mix, build internet brand, competition-based pricing, distribution channel adjustment and improve customer service.