Research On The Development Strategy Of WY Housing Industry Company

China is in the stage of rapid urbanization, the urbanization rate has jumped from17.9%at the beginning of the reform to47%these days. The dual structure of urban and rural areas led to rural population’s large-scale floating from country to city, which created the strong housing needs. However, the housing needs are not being met because of the conflicts between potential and effective demand. The housing industries are in the low level of extensive development stage:Product standardization and poor universality; the industry, the standardization level is low; Residential quality is uneven. With the rapid development of economy and the improvement of people’s living standard, the urban population surge, lack of housing supply, the existing housing production way can’t satisfy people to residential quality and quantity demand, China’s "residential industrialization" is in the background of the forward.As the leader and the researcher of China’s residential industrialization, WY housing industry company takes advanced housing industry technology as development direction, through the optimized combination of capital、technology、management and marketing resources, engaged in the development and production of four sections of a residential environmental protection industrial products. WY has developed economic and environmental housing products and promoted its market potential and competitiveness. The company’s development strategy is based on the outside WY housing industry macro-environment and the inside SWOT comprehensive analysis combined the company’s developing situation、roundedness and prospect.The WY’s general development strategy is divided into two steps:the first step is to maintain and expand core business. Expand the inner partition plate market to make production and construction form dimensions. By this way to achieve and increase profits. In view of the housing industry’ self-energy and development potential, it’s important to hold the opportunity and maintain and expand core business. the second step is to open up the future business opportunity by taking advantage of the WY technology、products and financial resource. With the accumulation and consolidation of researching and producing, WY can draw up industrial standard and optimize the cooperation between developers and retailers. Meanwhile, the technology solution and production design will be more perfect and mature. The key point of this step is to provide integrated solution for housing industry enterprises.As to the strategy implementation of housing industry, different strategies are formulated for different steps. For the first step, technical innovation、talent introduction and marketing management strategies are mainly carried out. Researching the inner partition plate technology, transforming technical advantage to production advantage, step by step, the professional house building pattern will be founded. And for the second step, by sticking to intellectual property strategy、enterprise alliance strategy、 standardization strategy、capital operation and brand building strategy etc. Brand awareness and effect will be promoted. The company can develop in a long-term way holding higher market share.