Organizational Loyalty Research Of FMCG

In21st century,the intellectual capital instead of financial capital to become to maintain and enhance the core competitiveness of enterprises of the energy source.As the object of competing in the knowledge of the live vector talent has become a business.Temporarily has a group of highly qualified personnel of enterprises did not find peace of mind a sense,because these companies are keenly aware of that fact,employee loyalty landslide wind getting up and shoved the context of the times,the seemingly impregnable enterprisealways faced with the collapse of the risk.The same time,in a survey of world-renowned entrepreneur,"Do you think employees should have the quality of what this problem,they are almost without exception,"loyalty ". Indeed,the outstanding enterprises in employing regarded loyalty as the consciousness of people,employing the primary criterion,followed by the personal abilities and qualities.Corporate pursuit of profit is normal,but it must be to employees as a fundamental to the greatest extent possible so that employees become part of the enterprise,fair and reasonable enjoyment of the business development results,rather than employees as a control object,as the staff for enterprises to create profitsmachines and tools. However,most domestic enterprises in the event of a crisis,usually the approach taken by bottom-up pay cut,the CD compilation,which undoubtedly is not conducive to the establishment and maintenance of employees’ organizational loyalty.Japanese companies is different,in the face of crisis,they will usually choose the top-down downsizing.First,corporate executives pay cut holdings of shares and dividends, followed by middle and the last is when the general staff pay cut or reduction in working hours,forced to lay off.This approach is not only conducive to the establishment of employee loyalty,and also reflects the loyalty of employees pay. Employees’ organizational loyalty the higher the company’s core team will be more stable,the competitiveness of enterprises will be the stronger."Apple" today,the benefit and have benefited from technological innovation brought about by the talent,so that their products have unparalleled technical advantages.Shanghai’s survey shows that younger workers below the age of30consecutive working hours in a work unit an average of only about one and a half years,31to 40-year-old staff for only two years to three months;The average working hours for the same period in Japan from31to35-year-old employees was more than8years. Differences are so great,thought-provoking.In2008,the state introduced labor laws, improve employee loyalty is low,the current status of the high turnover rate "from a negligible role.Organizational loyalty of employees to reduce or even landslide is an indisputable fact,such as,frequent job-hopping mobile intensified;lack of initiative, poor sense of responsibility and so on,undoubtedly seriously restricted the company’s health,and rapid development.Staff on the organizational loyalty has become the most important means to maintain the core competitiveness of enterprises.Microsoft’s software design manager,said:"Microsoft faces the greatest challenge is not legal,but it is how to retain their core employees.In the face of "no smoke" war for talent, companies have to re-examine the status and role of employees in the enterprise.Based on the above can be seen,In-depth analysis of the underlying causes of the employees "grass is always greener" and "inconstant" rack their brains to design a competitive pay system more decisive significance.FMCG companies because of its industry characteristics determine the lower than employees in other industries loyalty, high turnover,so FMCG of Organizational loyalty is imperative.This article is expected to conduct a comprehensive study of organizational loyalty to employees,Analysis draw on previous research scholars and10FMCG business research interviews,to find suitable employees in the FMCG companies loyal to the organization to enhance countermeasures,reduce the replacement cost of corporate human resources,improve production efficiency and service benefits,long-term to maintain the core competitiveness of enterprises.