Royal Tea Garden Tea Industry Group Competition Strategy Research

Competitive strategy is to respond to the changing business environment, to survive and the overall plan for development. In this thesis, the theory of evolution of competitive strategy, core competence theory, Mike. Porter analysis of five competitive forces on the basis of the theory to the context of competitive strategy of yuchayuan Group, the use of macro and micro, as well as qualitative and quantitative Empirical analysis of research methods, competitive strategy of yuchayuan Group to provide scientific basis for management decisions.This paper analyzes the use of internal and external environmental assessment method, in which yuchayuan Group macro environment, industry environment analysis and evaluation, analyzed the yuchayuan face opportunities and threats. Conditions of use of resources, core competence identification, the internal environment of the yuchayuan Group analysis and evaluation, which the yuchayuan Group is currently operating on the existing problems, analyze the advantages and disadvantages of yuchayuan Group. SWOT analysis by constructing a model of yuchayuan Group, to determine the total cost of the implementation of leading yuchayuan Group mainly to meet the competitive strategy of differentiation. The implementation of competition policy, and should be mainly the work of the following areas to ensure the effective implementation of strategy:product development security; resources and support; channels to expand protection; to enhance the brand protection; funds protection.This paper is competitive strategies for yuchayuan empirical analysis, the results of this study the operation of yuchayuan important reference value to other groups operating on the domestic has a certain reference.