| How can firms gain competitive edge in market attracts a lot of concern from bothof scholars and entrepreneurs. A broad focus on how firms avoid horrible risk inmarket also cause a public discuss after the finance crisis. Supervision industry is asunrise market in China and it is developed under background of market economymechanism. Changshun Supervision Ltd.(CSL) in Hunan province is a localsupervision company which also grows up in such environment. How to deal withcompetition both from domestic and abroad, and get into the national market, whichhas become a very emergent problem for CSL. Concerning such situation, the paperadopts a perspective of the elements of CSL’s competitiveness and takes organizationalchange and future strategy as reference to design the improvement proposal of CSL’scompetitiveness.Firstly, the paper reviews literatures about company’s competence, firm’scompetitiveness and corporate core competitiveness and then puts forward the researchideas and methodology. Second, the paper analyses the features of supervision industryenvironment and the five power that in the environment before adopting the SWOTmodel to studying CSL. In addition, through studying the features of supervision workand content, identifying the key elements of CSL’s competitiveness, then by adoptingtheoretical and practical analysis the paper summaries four sub-competitiveness ofCSL which include firm mechanism, innovative power, brand edge and corporateculture. Then the paper designs the idea and purpose of competitiveness improvementplan for CSL and provides a specific proposal which contains four domain parts.Finally, the paper analyzes how to implement the strategies.The research outcome may provide essential guidance and reference for CSL’sfuture development. As one firm’s competitiveness cannot be improved in a short time,however, it is a process of consecutive accumulation and adjustment of improvementstrategy under market changes. |
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