Nature Reserve Tourists Satisfaction Research

With the increasing demand of returning to nature, nature reserve in tourism attracted more and more people to travel, for nature reserve of development belt the brand-new vigor and vitality How to protect their own nature reserve in animal and plant resources of the major premise, better development of tourism products, promote tourism services, in order to better develop the tourist market, and to ensure the stability of the tourists, increase the income, ensure the sustainable development of the nature reserve, the development of tourism has become all the focus of concern of the nature reserve. Satisfaction of tourists can reflect the nature reserve the development of the tourism project is successful and tourist demand a index and have important significance. In this paper the longhushan nature reserve for the object to the satisfaction of tourists preliminary research.This paper in basis of nature reserve of related research review and theoretical,fully absorb customer satisfaction index model from the domestic and foreign,set up the nature reserve tourist satisfaction index model, and puts forward the nature reserve satisfaction of tourists index system, through the questionnaire investigation, understand the tourists demographic profile, tourists and visitors behavior of nature reserve to rely on tourism scenic spots, travel for the various factors importance for the evaluation and tourists travel satisfaction of evaluation of SPSS16.0software to collect the data after the reliability test, the validity of the test, correlation analysis and regression analysis, and importance-degree of satisfaction analysis, based on how to improve longhushan nature reserve of satisfaction of tourists, increase tourism income puts forward relevant countermeasures. Finally put forward the study conclusion and the prospects of the study.