Xinjiang Jujube Industry Market Prospects Its Profit Mode Analysis And

Xinjiang Uyghur Autonomous Region located in China’s northwest border region,and the Eurasian land central, the total area of more than160square kilometers, sharethe country’s sixth of area, China’s largest area of the provinces, Forestry land area of163million mu, The total area of the characteristics of fruit in the region exceeded1800mu (Excluding Corps), Output of6.5million tons, The output value of25.6billion yuan. Characteristics of fruit has become one of the leading industries ofagriculture and rural economic development in Xinjiang, And become the focus ofXinjiang, optimize the industrial structure in rural areas, speed up the focus ofagricultural modernization, Promote farmers’ income substantially the highlights, andpromote the urbanization of the support points. Jujube of the most representativecharacteristics of fruit products, but also the most advantages for development of thecharacteristics of fruit products in Xinjiang. Research jujube industry profit model andmarket development, the fundamental hope and constraints point in the market, that is,including jujube products of domestic and international market capacity, marketdevelopment level. In recent years, jujube industry development in Xinjiang Overall,although the number of fast, urgent need to improve the quality of development,market development is seriously lagging behind.This thesis is the study of Xinjiang jujube industry market prospects and profitmodel, The goal of this study has three: First, the market analysis of jujube inXinjiang; The second is the jujube market in Xinjiang profit model; Third, therecommendations put forward in the the jujube enterprise in Xinjiang.First, by the method of literature review, Study the literature of the domestic andforeign profit model, The development of the characteristics of the fruit industry,Based on the theory of the profit model, Xinjiang jujube industry market analysis, Theuse of qualitative and quantitative analysis and SWOT analysis, Study the comparative advantage of the characteristics of the fruit industry in Xinjiang, Theadvantages and disadvantages of the development of jujube market.Second, Profit model studies on the main jujube production enterprises inXinjiang, Summarize the existing profit model of the jujube enterprises in Xinjiang,the region’s leading mode, a unique product model, product pyramid model, networkmarketing model, chain business model, market-led innovation model, and reduce thecost model. Furthermore the author is the profit model of the traditional industry studyfound that, from products to brand model, the industry standard model, the specializedprofit model, the C to C mode, innovative models, after adjustment, are also suitablefor Xinjiang jujube enterprise.Finally, jujube market in Xinjiang profit model, the increase in the Xinjiangjujube industry market profit made several recommendations: To improve theprocessing technology and processing varieties, emphasis on brand building, marketresearch. Xinjiang jujube high price disadvantage is converted to high-valueadvantage.Jujube line Xinjiang market conditions, a reasonable choice of the profit model,to improve the profitability of the business has a certain significance.