Research On E-commerce Marketing Performance Evaluation Of Xinjiang Jujube

With the popularity of the Internet,the e-commerce model is developing rapidly and breaking through the limitation of time and space in the traditional mode with the advantages of high efficiency and low cost.Because of the unique geographical location of Xinjiang and the unique brand effect of jujube,the e-commerce platform is one of the important export methods for Xinjiang jujube.Xinjiang jujube e-commerce marketing performance is the main research object of this article,not only for different marketing main performance evaluation,but also comprehensive evaluation of Xinjiang red jujube third party platform marketing performance.Through the analysis of the basic status of Xinjiang jujube and e-commerce sales status of different subjects,to build an effective evaluation index system.Based on the analysis of Xinjiang jujube e-commerce marketing performance is the use of fuzzy comprehensive evaluation method,taking Xinjiang jujube the main business classification,e-commerce marketing were selected from 91 data analysis of Xinjiang jujube,and according to the evaluation results against the government,individuals,small and medium-sized enterprises and leading enterprises put forward relevant suggestions and measures to improve Xinjiang jujube the development of e-commerce marketing performance.This paper aboat the study of Xinjiang jujube e-commerce sales performance evaluation,used of AHP and fuzzy comprehensive evaluation method,according to different subjects to build e-commerce marketing performance index system marketing performance evaluation.From the performance evaluation results,expert scoring and practical research results have difference in the individual results.The results of e-commerce marketing performance evaluation of Xinjiang jujube with individual,small and medium-sized enterprises and leading enterprises as market player are respectively:P_{medium-sized enterprises}>P_{leading enterprises}>P_individual.The comprehensive score of Xinjiang jujube marketing performance using e-commerce platform is 82.44.The level of development tends to mature at the initial stage,the development is stable,but the rising space enters a stage of slow promotion.E-commerce marketing data,this study only for the third platform of the Xinjiang jujube of e-commerce businesses,due to the different subject of e-commerce marketing performance includes not only the different platforms,but also involved in improved self site marketing performance,Xinjiang e-commerce website marketing performance of proprietary jujube can also be used as a research object,research hope based on the self site stable situation relates to the field of electronic commerce to improve the marketing performance,marketing performance evaluation.