Problems And Countermeasures In The Integration Of Enterprise Culture After M & A

Enterprises from the strategic perspective of M & A and its purpose, not to the goal enterprise assets to buy cheap are to have on their business assets expanded so simple, but found the development prospects of target enterprises in their business within the scope of the industry, or commercial operation mode is beneficial to their own enterprises in the development of new business target of the enterprise have, core technology team and aim of enterprises. The success of the enterprise M & A, can make the production scale has been expanded, while the enterprise control ability in the market, effectively improve the synergistic effect, long-term goal is the dominant position in the market, into the new industries and markets have shown is that enterprises can adjust to changing circumstances in the competition conditions of complex.However, the enterprise merger and acquisition success is a prerequisite to achieve the above goal. There are many factors related to the enterprise merger and acquisition success, the success or failure of cultural integration is an important factor in the success of enterprise M & A, an important problem is the integration after M & A in the enterprise culture integration, and there are many factors related to whether this can be smoothly finished, so it is necessary to deeply based on the cultural integration analysis on the regularity is summarized and discussed solutions, to ensure that the cultural integration can provide a positive impetus to the entire merger results.This paper takes FZ company after the merger of the gains and losses on the work of the cultural integration of enterprise as an example, combined with the M & A case against the reality of the enterprise after merger and acquisition in the cultural integration problems, research focuses on the formation of the new enterprise after M & a culture to the overall competitiveness of enterprises to bring in the post merger improve. Through in-depth study of the concept of cultural integration after M & A, discusses the various aspects of the content, cultural integration after M & A and M & A case study analysis of the combination, points out the importance and necessity of cultural integration after M & A.