Northern Shaanxi Loess Plateau Hilly-gully Region County Tourism Planning Study

County Tourism is the backbone of China’s tourism development, is essential for the development of China’s tourism industry. Loess Hilly and Gully has a unique natural and cultural scenery, the county tourism in the development of the initial stage, the county tourism planning on the Loess Plateau hilly and gully region, county tourism development has certain reference significance.Paper the concept and characteristics of the county tourism planning and problem diagnosis of the county tourism planning, the development trend of the county tourism planning judgments. Evaluate on the basis of analysis of the regional characteristics of the Loess Plateau hilly and gully region on Loess Hilly and Gully Land of context, and county tourism planning model built in the Loess Hilly and Gully Region, namely:Land of context analysis and refined to form the image of the concept, combined with the evaluation of tourism resources, market analysis and regional competition and cooperation for the resources of the county tourism development and the market, form the basis of county tourism planning; penetration and diffusion through the land of the context of the concept and resources and market-oriented, and the guidance of the county tourism planning and development positioning, market positioning, image positioning, product development, spatial pattern formation in favor of county tourism development; through integrated tourism management, tourism promotion, marketing, travel services security, and tourism resources protection the formation of the protection of the county tourism planning.Papers in the Loess Hilly and Gully Region of County tourism planning model, to YanChang county’s tourism planning highlights, determined to YanChang county’s tourism image positioning, tourism product development and tourism spatial development pattern of the Loessplateau hilly and gully region of county tourism planning reference.