Enterprise Network Brand Building And Performance Factors

As the Internet’s rapid development, more and more enterprises begin to realize theimportance of the network, and began marketing through the Internet, the process in practice,through the network to establish and consolidate the corporate brand has become more andmore enterprises Marketing focus.Through literature research and Yutong Bus network detailed analysis of brandmarketing, summed up the traditional businesses in the Internet world channels of brandbuilding the network, processes, methods, and the factors that need to be analyzed early andsort based on previous literature, drawing on the network Marketing performance evaluationsystem, combined with practical case, the brand design corporate network performanceevaluation system, were concerned about their own websites, brand transformation and degreeof attention from external sites. And the actual situation and impact analysis of the effect ofthe corporate network brand of factors, including the maturity of the industry of networkmarketing, network marketing, the fitness industry, demand for business degrees and businessexecution.The above analysis, we can see that this study has some theoretical and practicalsignificance. By conclusions of this study, for passenger car industry and the construction ofother traditional enterprise network brand provides a way for reference, approach; and theproposed network under the brand of performance evaluation system that can help them betterresults for their own network brand Scientific evaluation; Finally, the corporate brand factorsto build a network for enterprises to improve their brand communication network, providing anumber of practical ways.