Research On ZB Company Salesmen Training System Issues

With the rapid development of society, human beings have come to realize that the intelligence is one of the most important resources. Talents in the enterprise are playing an increasingly important role. Along with the market competition becoming fiercer, enterprise management also gradually realized the importance of human resources training. The competition between enterprises is ultimately the competition of talents. The development of the enterprise cannot without the staffs and the staff can’t develop without training. Employee training is one of the important function of the human resources management and is the important methods and the way is to enhance the quality of the staff in order to adapt to the incentive competition. From the actual conditions of the enterprise, constructing scientific and effective training system, attracting, sustaining and inspiring excellent talents are very helpful to keep the enterprise sustainable competitive advantage. Therefore, constructing a perfect employee training system is the crucial link of enterprise human resources management, and also is important for enterprise gaining its core competitive advantages.ZB Electronic Company is a joint venture which takes the smart meter as its primary production. In its fierce market competition environment, the market development and marketing business were put into a very important strategic position. Level of competitiveness and market business, to a large extent, could determine the enterprise’s position and profits quantity it win in the market competition environment. Improving the training consciousness of marketing staff and implementing the on-the-job training are vital for the enterprise to take its position in the industry. The establishment and improvement of training system is a procession with scientific survey verification and gradually improvement. There are some deficiencies in the system of ZB Electronic Company’s marketing salesmen training at present. So how to solve these problems, to optimize and to perfect the training system is the focus for ZB Electronic Company.This paper was written from the training related theory, using scientific analysis tools and research methods to analyze the ZB electronic status of marketing staff training system. Tried to find out the issues and to explore and establish an employee training system according to the ZB Electronics Company strategy, marketing strategy and industry characteristics. At the end, try to offer some proposals for improving training system, in order to improve the marketing and sales level and making the core competence. Also wish this paper could have some practical value for other new established enterprises in the same group of ZB Electronics Company.