Research On Mobile Internet Business Model Of Small And Medium SP

IPhone mobile phone developed by the industry as mobile Internet really be gins. And the mobile Internet is closely related to the keyword:IPhone4, Androi d, intelligent mobile phone, angry birds, micro-blog is popular. At the same time, China telecom operators have also announced that3G network operation. Mobil e Internet to integration of mobile communication’s ability to combine the tradit ional characteristics of the Internet, which is the evolution of a revolution.The author of this article based on the current mobile Internet industry in s mall and medium SP typical business model research, summarizes all kinds of th e characteristics of the business model and the use of business model theory and industrial value chain theory to undertake an analysis, which summed up accord ing to the small mobile Internet SP can learn from the business models, promote mobile Internet diversified business model gradually mature.This article take the small and medium-sized enterprise mobile Internet servi ce providers as the goal, choice of SMEs as the object, mobile Internet business model analysis.This paper uses business model theory, value chain theory and the business model of golden-e are analyzed in detail, that small and medium SP the charact eristics of the business model and development proposal.Small and medium-sized enterprises should be in the business model improv ement and innovation to seize the opportunity, achieve better development ofenter prises in the future.