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Research On The Business Model Of Putian Mobile Corporation In The Mobile Internet Era

Posted on:2018-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:L P ZhengFull Text:PDF
GTID:2359330515987690Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As the development of global information,mobile Internet has influence society dramatically.The technique revolution on information application brings great chances and challenges to traditional communication carriers.Fierce competition among the Mobile Company,the Telecommunication Company and the Unicom Company in Putian communication market make them under great pressure.Besides,other operators,for instant,Internet Companies,Terminal Providers also occupy the market share.Faced with those challenges,Putian Mobile Company should learn a lesson from other successful business model operation.Transformation is needed according to advantages and disadvantages and business environment of Putian Mobile Company.This study is based on the basic theory of business model,strategic management,marketing,using comparative analysis,statistical data analysis,the methods of questionnaire investigation.In this study,the current business model of Putian Mobile Company will be analyzed and advices will be provided to help the selection of business model of Putian Mobile Company.We hope this study can make a contribution to the selection of business model of Putian Mobile Company and other communication carriers.
Keywords/Search Tags:mobile Internet, the selection of business model, communication carriers
PDF Full Text Request
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