Research On Venture Strategies For Microenterprise In Mobile Internet

With the rapid development of communication technology and Internet technology, the mobile Internet develop into the market share of a huge industry in last as little as 10 years, mobile Internet is not only profoundly shaped the social way of life, and also became one of the era’s most important economic driver. Many investors and entrepreneurs have started planning and exploration into the mobile Internet industry, but the industry is by no means wealth Highlands. Currently, mobile Internet industry is mainly composed of small scale enterprises or organizations, and its business processes and living situation is not optimistic. This article review and reference for the domestic and foreign scholars on mobile Internet, entrepreneurship, small micro enterprises and other relevant theories and status quo of the research, by the author himself run small micro mobile Internet C company as a case study, discuss and analyze the C enterprise business problems, and put forward the corresponding strategies and Suggestions, I hope this article can for the mobile Internet industry in the start-up phase of small micro enterprises play a role as a reference.