Based On The Trust Game Quality Of Food Supply Chain Management Research

With the social progress and development, people’s living standards have greatly improved, but also accompanied by a series of food quality issues. The asymmetry of information between members of the food supply chain makes the mutual suspicion and distrust, and thus the supply chain members to choose cutting corners, or the use of substandard raw materials and so on,to protect their own interests, and thus reduce costs and reap huge profits. This is not only harmful to consumers’physical and mental health, in the long run, it makes the damage to the interests of the members of the supply chain, so to take measures to change this situation, the most fundamental way is to find ways to make the supply chain members to achieve mutual trust and possibilities, which have extensive attention by business and academic. Currently, there has been a lot of the literature related to food quality and have a lot of different direction, this article istudy the problem of food quality from the perspective of the food supply chain. In addition, this study is based on the behavior game to illustrate the idea of trust.In this study, first,we outlined by the literature review and theory,and then leads to a concept-sequential reciprocity equilibrium, and the concept were introduced and analyzed, and then describes the existing trust model, then we analyse basic and extended trust model(centipede game model) by the concept of sequential reciprocity equilibrium, and finally come to this conclusion:as long as certain conditions are met, trust model is to achieve a balance, that is, the game both sides can finally trust. Then, based on the conclusions of the above model, I designed three trust game experiment which based on food supply chain, experiment1,the sides of the game are both the supply chain of suppliers and manufacturer, experiment2, the sides of the game is the manufacturer of the supply chain and distribution business(large supermarket), experiment3, the sides of the game is the manufacturer of the supply chain、distribution business(sales points) and consumer. Then I find a group of experimenters to do these three experiments, and collate the experimental data, and then use statistical software SPSS for statistical analysis, concluded that:supply chain quality effort level of the upper impact largely the trust level of the downstream, while the level of trust has also been a great impact on supply chain quality effort level, of course, both of the decisions also affected by the impact of their earnings. After in-depth analysis found that, as long as one is willing to improve his quality effort level(the trust level), the other party is willing to return to each other by improving the trust level (his quality effort level), so as to realize mutually beneficial, as long as the number of transactions is enough, the two sides can trust each other.By experimental findings and conclusions of the model is basically the same, indicating that the food supply chain is to generate mutual trust among the members, that food quality problems can be avoided and reduced.