Research On The Evaluation Index System Of Condition For The Development Of Creative Tourism

With the advent of the creative age, the cultural and creative tourism as a new type of tourism form, for the development of the tourism industry into a fresh vitality. However, the creative tourism started later at home and abroad, so there often will be a series of questions, such as the lack of tourism creative and the backward development model. The author believes that not all tourist destinations are suitable for the development of creative tourism. In order to fundamentally solve the problems in the process of the development of creative tourism, the most effective approach is to start from the source, the evaluation index system to build a line with China’s development of creative tourism. In view of this subject, the author use literature research and interviews with experts, the analytic hierarchy process and empirical research, constructing creative tourism development condition of the comprehensive evaluation index system, and by using the system of Hangzhou Yuhang district creative tourism conditions for evaluation, and according to the evaluation results and puts forward the countermeasures.First, on the analysis of the domestic and foreign creative tourism evaluation index system based on the review of the study, deeply discuss the creative tourism the definition, features and types and developing forms etc, and analyzed the development of creative tourism should follow the theoretical basis, including the innovation theory, the experience economy theory, the theory of community participation in tourism and location theory, etc.Second, constructing creative tourism development condition of the comprehensive evaluation index system.On the basis of theoretical analysis, and referring to the creative tourism related research results, according to the evaluation index construction principles, the primary experience and interviews with experts, will be creative tourism development conditions of the index system is divided into general layer, layer, layer and system elements index layer4levels. Construct the index system of the overall goal is to measure whether a region with the development of creative tourism conditions and potential, overall layer is divided into resources conditions, the regional tourism conditions, environmental conditions and stakeholders factors and development potential five subsystems, system by the tourism resources, the layer of creative industries, creative talents for14related elements formed elements layer and the elements of the layer and contains45specific indicators. Then using the certain system layer, layer and the index of the element of weight; Then the subjective and objective evaluation method of combining the, building the development conditions of the evaluation standard, and the evaluation index assignment.At last, the selection of Hangzhou Yuhang district as the research object, the development of creative Yuhang district tourist conditions verification, through to the index weight calculation and evaluation, the conclusion that Yuhang district creative tourism development conditions for75.345composite scores, with the development of creative travel conditions, including Yuhang district development creative tourism environment condition has been compared, and development potential have to be further mining. Accordingly, the author puts forward the dig Yuhang district creative tourism development potential of the corresponding countermeasures.