Study On The Cotton Industry Development Of Yancheng City

Cotton production is a dominant industry in traditional agriculture in China. China is not only the biggest cotton production consumption country, but also the biggest textile and clothes exports country. So cotton industry plays an important role in national economy development. It impacts farmers’ enrichment, agriculture development, rural area’s prosperity and social steady situation. But with the market-oriented economy era coming, especially from China entering into world WTO, cotton production faces more severe challenge from both home and other countries, and the produce and sale system of cotton formed under planned-economy condition can not match market economic development any more.This paper points out some key problems such as production tache, circulation tache, weaving tache, organizing tache, system and policy tache, that are existed in current YanCheng cotton industry through analyzing its status. Furthermore we point out YanCheng cotton industry’s advantage, weakness, opportunity and threat by SWOT analysis. On this basis, this paper advances several strategies to improve cotton industry of YanCheng. They are follows:To form multi-department, cross-industry and different ownership patterns cotton group enterprises with flagship companies, technology, association pattern and cooperation organization as exemplary role, they base on the market-oriented economy, focus on enhancement of economic efficiency and local product to establish and perfect the long-term interest management. To establish the strategy with big enterprises group as exemplary role, to found and perfect scientific and technological innovation, exemplary function and marketing step by step and then, to form a integrate technology and market cotton system to make YanCheng cotton industry going on the track of planting, gaining and sale integration, and sound progress of primary, secondary and tertiary industry sustained, stable and coordinated development.