The WEB2.0Philosophy In The Marketing Of Mobile Data Services

The field of mobile communications technology and business rapid advances, the speed of data transmission, data transmission, business functions have been greatly improved. Based on traditional voice services, the progressive development of a rich data services, SMS, MMS starting point for developing a variety of data services, the proportion of data revenue increase year by year, become the top priority of the source of income for mobile operatorsHowever, the operator’s marketing channels and methods go far single. Therefore, in the marketing process in the mobile data services, the new Internet concept-"Web2.0" used in which to explore a new marketing approach, it is very important.In this paper, data services, mobile Internet, platform concepts and applications development on the basis of a discussion and analysis based on Web2.0community-based marketing platform strategy, noting that operators should be adopted to enhance control over the portal aggregation link, along build an integrated business platform radiation data services and application ideas, to create the marketing model of the Internet age, in order to achieve low cost efficient operations.The paper is divided into five chapters. The first chapter introduces the research background, purpose and research ideas. The second chapter describes the mobile data services, Internet portal platform concept, the theory and application development, combined with the actual development, comments and instructions. The third chapter from the operators in the reality of the outstanding issues in the Internet data services marketing analysis, based on the healthy development of industry and control the angle of the core value of the industrial chain link, operators need to focus on the development of key areas and marketing system. The fourth chapter combines several typical business marketing cases, a comprehensive analysis, argumentation, to seize the four entrances of the mobile Internet platform development strategy to help operators transition. In the fifth chapter, the main conclusions of this article and the lack of research are described.