Based On The Web2.0Innovation Drives Dazhou Mobile Enterprise Transition Research

President Hu jintao on2006in the National Science and Technology conferenceannounced that China’s future15years science and technology development goal said:2020years to build an innovative country, so that the development of science andtechnology to become the economic and social development of the strong support."Building the innovative country" strategy in all walks of life further carried out.In the communication field, all kinds of interconnected similar Tencent QQ instantmessaging soft start to large telecom operators traditional voice business and dataservice production the substitution effect, greatly compressed the telecom operatorssource of income. Telecom operators act as channel awkward role has becomeincreasingly evident, telecom operators are innovative consciousness and innovativestep the ascension of the acceleration of the development of the enterprise will becomethe new driving force, so as to better equipped to deal with the new era of global mobileInternet challenge.Dazhou mobile is located in SiChuan province northeastern SiChuan area, is Chinamobile group SiChuan co., LTD., one of the21prefecture-level branch. Dazhou Citypopulation of more than6.5million by the year2011,mobile users are already morethan2.4million. But Dazhou Telecom, Unicom local rivals through the Internetintegration innovation marketing transformation, in the3g all business areascomprehensive massive hair force, Dazhou mobile new market share declining, stockcustomer keep rate worried. Dazhou mobile in market competition still stay in "OnlyKPI Guide" the management idea, innovation can seriously insufficient, affects theenterprise’s sustainable development strategy. Internal and external environment hasforced Dazhou mobile must to innovative enterprise transformation.This article in view of the above questions, in order to realize mobile Dazhou toinnovative enterprise transformation of the specific methods as the main research object,in the thorough analysis Dazhou mobile enterprise innovation ability on the basis of thestatus quo, using Web2.0promote Dazhou mobile to innovation of enterprisetransformation of the exploratory research to the empirical mode analysis demonstrates the Web2.0in telecom operators enterprise innovation the feasibility of transformation.The main content of this article is:1. Analysis Dazhou mobile enterprise internal environment and external competitiveenvironment, a detailed study of the mobile Internet environment, affects the sichuanmobile prefecture-level mobile branch enterprise innovation transformation of thevarious factors;2. From theory, studies the Web2.0innovation existing methods, combined withDazhou mobile innovation environment choice Web2.0innovation to realize mobileDazhou to innovative enterprise transformation of the theoretical basis,3. From empirical, through the Dazhou moving from the product, service, upperstructure to enterprise culture the bottom Web2.0innovation comprehensiveimplementation, demonstrates the Web2.0innovation push telecom operators toinnovative enterprise transformation, the feasibility of consolidate research results.