Sichuan Telecom Ganluo Branch Telecom’s3G Marketing Strategy Research Based On Competitive Strategy

The global telecoms industry rapid development, China telecom has deepened the reform. Mobile communication as the most advantageous communication way of the era of personal communication,maintained higher growth than the other of businesses in the industry in recent years.2009China Telecom’s3G license access to opportunities and challenges for China Telecom is a major opportunity to re-establish communications market dominance, the Chinese telecommunications should fully adopt effective marketing measures to attract more users, and lay a new world of3G market. China Telecom, as the state-holding enterprises, the management model for the management subsidiary of the Corporation, Ganluo Telecom as a subsidiary of China Telecom, its marketing strategy around the Group, the company’s competitive strategy to carry out.This article on the basis of analysis the3G Business Research, defined the research object. Obtained the marketing mix strategy is to guarantee competitive strategy implementation through the analysis of the telecommunications services market structure and competitive strategy; Use of the theory of Porter’s five forces model, SWOT analysis, and analyzed to determine the macro environment and competitive situation of the China Telecom China Telecom’s competitive strategy; Use the Boston Matrix to analyze the Ganluo telecommunications branch of the business combination of advantages obtained FMC is an effective competitive strategy of the Ganluo telecommunications branch in the region; Subdivision Ganluo telecommunications development of3G business market, Identify target markets, Finally, analysis and description of Ganluo telecommunications branch’s3G product, price, brand strategy.