Cz Branch Of China Telecom 3 G Marketing Strategy Research

With the recombination of domestic telecommunications enterprise has settled,China Telecom, China Mobile, China Unicom three new operators have own a wholebusiness operation license one after the other. Various technical problems which3Gencountered at present, has been solved gradually. Chinese3G business commercial erahas arrived. The data transmission rate is greatly improved.New combinations of threeoperators in the3G business are in the same starting line. In the era of the3G, how tostrengthen their own competitive advantage in the whole business competition andfurther promote business development is the key problem urgently to be solved forChongzuo, which is a controlled company of China Telecom. Therefore, it is verynecessary to study3G marketing strategy for the controlled company of China Telecomin Chongzuo.It will contribute to the expansion of Chongzuo local3G market share,increase revenue and improve sales profit.First of all, this thesis analyse Chongzuo local3G business market environmentand company situation. And then discuss the key problem urgently to be solved forChongzuo Company in3G times. Secondly, it analyses the3G marketing questions ofChongzuo Company with the combination of marketing strategy. Thirdly, it analysesthe market choice of Chongzuo Company in3G businesses according to the marketresearch, market segmentation theory and methods. And then, it uses4P marketing mixtheory to design a relevant marketing strategy for the target market on the basis ofanalysis. In product strategy, it redesigns the current3G pricing package to be suitablefor target market consumers. Pricing strategy, it should show the cost performance withfavorable business, show the copetition with low price in voice business. And usevalue-added services to attract customers. Channel strategy, the3G mobile phonechannel of Chongzuo Branch Company must be flat, followed by multiple channels tocarry out a sales promotion, to achieve the marketing effectiveness maximization. Thepromotion strategy, it should be based on different customers, different target customersin different promotions. Flexible promotions optimize combination, achieved with thesmallest cost, most efficient way, and the greatest degree to absorb the customers, so as to achieve the maximum effectiveness of marketing and rapid development of3Gcostomers in Chongzuo Company.Through this research, it not only analyze the3G business market characteristicsin Chongzuo, but also offer a reference of marketing strategy for the Chongzuocompany to develop3G business.