Research On Supply Chain Performance Evaluation Of White Goods In Haier Company Based On Cloud Model

China’s white goods manufacturing has developed for20years.China’swhite goods manufacturing enterprises made remarkable achievements inmany processes, technology has gone n the world, also emerged a largenumber of great importance to innovation, the leading enterprises of thecomprehensive competitive. Chinese white industry has become China’sdevelopment is most rapid, one of the highest degree of market, while thecompetition is also the most intense one of the industries. Into the21stcentury, the major white manufacturing enterprises in order to increasesales, they played the "price war" seeks to obtain a price leadershipstrategy, resulting in the white market prices falling year by year, grossprofit margin has dropped to5%-8%, with the raw materials, etc. materialsprices, the white market companies started to enter the quagmire.At the same time, some large enterprises with a strategic vision,began to focus on supply chain integration, to seek by building its ownsupply chain to improve efficiency in the supply chain, members of thecompanies formed a strategic partnership,the overall advantages of thesupply chain to participate in market competition. Such as Haier, on aglobal scale to find suppliers in all aspects of supply chain optimization,the introduction of advanced information systems, Haier now has becomethe first white manufacturing enterprises inthe world, the entire white from the perspective of supply chain manufacturing enterprise resource, are of great significance for thedevelopment of enterprises of the white and the development of theindustry as a whole.From the perspective of the entire supply chain, this paper exploreHaier white goods manufacturing supply chain performance evaluation, theprevious research is only concerned about appliances sales logistics, butthis study make the procurement, logistics, production logistics,distribution logistics and aftermarket logistics on the samethe status,in order to understand the mixture of conclusive and quantitativeindicators, using a new way of thinking-cloud model, the quantitativeindicators to qualitative, the resulting evaluation results arerecognized by all evaluators.The analysis proved that the cloud modeldialogue electrical manufacturing supply chain performance evaluation isa scientific and effective, Artificial Intelligence,"fuzzy computingmodel in line with the actual situation in the production line in thecomputing process contains measurementnot have more information and data,the model is extended to the supply chain field of performance evaluationis very effective.of the final evaluation rating of Haier white manufacture supply chainis “good" which can be seen from the evaluation results, the procurementchain and marketing chain of Haier’s competitive advantage, but in repairsuccess rate, sales margins, and order fulfillmentthere is considerableroom for improvement, these indicators of "entropy" will become Haier’ssupply chain to improve focus, and the future development of themanufacturing supply chain of Haier white, but also more and more advancedapproach to logistics in order to promote the supply chaincontinue toimprove.