Competitiveness Research On Taishan Scenic Spots

Since the reform and opening up, considerable progress has be made in China’stourism development, so a large number of tourist attractions which is rich inresources, facilities, and had the significant advantage of traffic and location rised anddeveloped, which made the tourist attractions on the number and type had been greatadditions. As a famous tourist attractions, the life cycle of Taishan has entered a stageof stable development, compared with Huangshan, Emeishan-Leshan Giant Buddha andWuyishan scenic area, the problems like the declined of tourism resources developmentpotential, unreasonable of tourism industry structure, the stagnation of tourism market,and fixation of tourism image are continuing to highlight. Which become importantproblems affecting their participation in the competition in the market. They are alsothe main factors to improve the level of competition in the market which plagued bymany of the traditional tourist attractions. Based on above, this paper studies thetourist attractions competitiveness of Taishan, in order to provide useful lessons forthe continued development of the competitiveness of similar tourist attractions.Departure from the comprehensive perspective of tourist attractionscompetitiveness, for the purpose of achieving economic, environmental and socialsustainable development of the scenic areas, by analyze the research progress on thedomestic and international tourism competitiveness, the paper discriminates therelated concepts in the tourism competitiveness study and then builds up acompetitive model of the tourist attractions on the basis of summing up the basictheory and conceptual model of the tourism competitiveness. In this connection, weanalyze the impact of competitive factors on Taishan tourist attractions, and in-depthunderstanding of the Taishan tourism development process, on this basis build upTaishan tourism destination competitiveness evaluation system, then starting from thecore competitiveness, support competitiveness and protect the competitiveness of thethree aspects, Huangshan, Emeishan-Leshan Giant Buddha and Wuyishan as areference to analysis of the evolution of competitive development of the Taishan Scenic Spot, and based on this,the paper puts forward coping strategies to promote theTaishan tourist attractions competitiveness and speed up its sustainable development.The main conclusions and findings are as follows:Firstly, on the basis of combing the tourism competitiveness at home and abroad,especially the development status and research results of tourist attractionscompetitiveness, and related study of Taishan scenic spots, we combine thedevelopment status of the Taishan Scenic Spot, determining the object and contentand by theoretical analysis on the competitiveness of the tourist attractions andlearning from conceptual model, building up the conceptual model of touristattractions competitiveness, which include the core elements, support elements andsecurity elements.Secondly, on the basis of analyzing the overall situation of tourism development inTaishan and the competitive model, we in-depth analyze and discuss from touristresources, tourism market, scenic management, tourism industry, tourismenvironmental, regional security, and community participation, which accurately holdmain source and development of the Taishan scenic spots competitiveness, providingthe basis for the selection of evaluation.Thirdly, in accordance with the above analysis of influencing factors of Taishantourist attractions competitiveness, we build up36evaluation index system, includingof17qualitative indicators and19quantitative indicators, and as2010as thereference time, as Huangshan, Emeishan-Leshan Giant Buddha and Wuyishan as thecontrast benchmark scenic, integrated use of information entropy empowerment andTOPSIS evaluation method to rank the four scenic tourism competitiveness. Bycomparison, the single-sort level determines the relative disadvantage of Taishanscenic in scenic management, development of tourism industry and communityinvolvement; the level of total-sort obtains that the level of overall Taishan scenic spotscompetitiveness ranks first, among the level of core competitiveness and supportcompetitiveness ranks first, and security competitiveness lags behind the Huangshanscenic area. Accordingly above, the paper brings forward to enhance countermeasuresof Taishan tourist attractions competitiveness.