Convention And Exhibition Industry Development Strategy Research On Shandong Peninsula Urban Agglomeration

The continuous development of the global productivity, the continuousimprovement of urbanization level, gave birth to the highest stage of urbanization andthe highest form of spatial organization-urban agglomerations, they play animportant role in regional economic arena, promote their respective regional or evennational economy developments. In this environment of economic integration, alongwith the continuous development of exhibition industry, the urban agglomeration hasgradually become the basic unit of the various regions and even countries toparticipate in the Convention and Exhibition economic competition and cooperation,and its exhibition economy stimulating role is increasingly prominent. At present, inChina, the recognized five major exhibition urban agglomerations includes theYangtze River Delta exhibition urban agglomeration, PRD exhibition urbanagglomeration, Beijing-Tianjin-Hebei exhibition urban agglomeration, Northeastexhibition urban agglomeration and the Midwest exhibition urban agglomeration,Shandong Peninsula urban agglomeration is not been identified, this condition doesnot comply with the economic status of Shandong province. Shandong Peninsulaurban agglomeration has been in the danger zone of Exhibition economicmarginalization, it is urgent for us to identify the problem in the development ofexhibition industry, mining advantage of the exhibition economic, to fight among theforefront of the domestic convention and exhibition urban agglomeration, to betterstimulate the development of Shandong Province regional economic.Therefore, we chose this subject, by means of contrasting the developmentstrategy of the successful three-urban agglomeration, analysing the convention andexhibition industry development conditions of Shandong Peninsula urban agglomeration, giving a strategic positioning and strategy for the development ofexhibition industry, to promote the development of exhibition industry in ShandongPeninsula urban agglomeration.The paper used theoretical methods of game theory, strategic management, theregional division of labor theory, and regional cooperation theory. The main contentand research results of the paper include:(1)It summarizes the three major urban agglomerations Exhibition profile, pointsout that the exhibition development strategy, includes the Yangtze River Delta urbanagglomeration’"integration, win-win situation, the international" strategy, the PearlRiver Delta urban agglomeration’"division of labor detail, cooperation win-win"strategy, the Beijing-Tianjin-Hebei urban agglomeration’"relying on the industrialadvantages, leading to promote local" strategy;(2)It analyze the external environment of the Shandong Peninsula urbanagglomeration convention and exhibition industry, analyze the internal developmentconditions of exhibition industry in Shandong Peninsula urban agglomeration;(3)It analyze the exhibition economic competitiveness of the ShandongPeninsula urban agglomeration, in order to give an external development strategypositioning analyse of its convention and exhibition industry, and to make the choiceof competing strategic about the Yangtze River Delta and Beijing-Tianjin-Hebei urbanagglomerations;(4) By means of borrowing the cooperative game model, Cournot oligopolymodel and Stackelberg oligopoly model in game theory, it analyze the convention andexhibition industry development status of Shandong Peninsula urban agglomeration,to arrive at the need for integration of the convention and exhibition industry inShandong Peninsula urban agglomeration, and use area entropy gray relationalmethod to analyze the industrial structure of the Shandong Peninsula City andExhibition geographical division of labor, in order to recommend the internaldevelopment strategies of the exhibition industry in Shandong Peninsula urbanagglomeration.