Wu Yuan Tourism Economic Research Based On Tourism Industry Chain

With the transformation and upgrading of the Chinese economy, the scientificdevelopment concept and the concept of green GDP, the tourism industry has becomea strategic pillar industry, planning to become an important goal of the "12thFive-Year" period of national economic development.Tourism products is provided bytravel suppliers, covering food, shelter, transportation, travel, shopping andentertainment six elements of the service product. It determines the travel industry is acomplementary relationship between a group of business combination, including thevarious enterprises in the tourism industry between more than just competitiverelationship, more cooperative relationship. Therefore, the need to establish long-termcooperative relations between the various types of enterprises in the tourism industry,the industrial chain relationship.The tourism industry chain and optimization ofstrategic importance to enhance tourism competitiveness, and promote thedevelopment of travel health.This paper,From an economic point of view, make use industrial chain theory toempirical research on the Wuyuan County tourism economy.First, it analyzed theconcept of the industrial chain, the concept of the tourism industry chain and thecharacteristics and composition.Then research is based on the industry value theory,the tourism industry value theory, the industrial structure optimization theory, theleading industry theory,the competitive theory,symbiosis theory,tourism sustainabledevelopment theory.And it analyzes the present situation of tourism industry chainbased on the theory as the starting point of the tourism industry chain.Wuyuan Countyin Jiangxi Province, for example, an empirical survey, analyze the current situation ofthe tourism industry chain in Wuyuan. After investigation,it found that Wuyuantourism industry chain although food, housing, transportation, travel, entertainment,shopping six elements is complete, and basically met the conditions of industrialupgrading,.But there are weak links. They display in poor transportation, lack oftourism product development,culture and entertainment. Finally, with the weak linkfor Wuyuan tourism development,it made the theoretical results of the tourismindustry chain apply to the study of Wuyuan County Tourism Development in theresearch. Then it proposed Wuyuan County tourism industry chain optimization andupgrading of ideas and approaches.It includes seizing the policy opportunity to create eco-tourism industry chain;reinforcing government guidance to build theproject construction services industry chain;playing to existing strengths to create theindustrial chain of the characteristics and culture.