The Tourism Crisis Management Research

Tourism has the characteristics of high comprehensive and close relevance which also determines its weakness of the vulnerability and the sensitivity. Caused by these weaknesses, tourism crisis is an inevitable phenomenon in the development of tourism industry. At present, the research for the tourism crisis management has become the important work of tourists destination countries and the government.After more than20years of development, China’s tourism has become the important strength to promote China’s economy to develop soundly and rapidly. But by the development of short time, their own vulnerability, global economic integration and other factors, the future diversity crisis is testing the ability of replying tourism industry crisis and sustainability in our country in all aspects. After several large-scale crisis, our government tourism departments and tourism academia gradually recognize the necessity and importance of the tourism crisis management, and have a lot of achievements and success stories in the theoretical study and practical management.On the basis of the study at home and abroad about tourism crisis literature. I put forward the concept of studying tourism crisis information dissemination and crisis management from the view of Communication. First, the essay analyses the related concepts of Communication, the communication principles related with tourism crisis and the elements of information dissemination process related with tourism crisis in order to lay the theoretical foundation for further research. Second, as for the development of tourism crisis, we should establish early warning mechanism before crisis, strengthen information communication and disclosure in the crisis, focus on the image transmission after the crisis to formate the word of mouth. Last, drawing on the large-scale tourism crisis over the past decade occurred a home and abroad, we should absorb experience and lessons through the analysis of government departments and corporate crisis information dissemination and management measures.