Study On Shandong Province Farmer’s Specialized Cooperative Financial Product Performance

In recent years, with the adjustment of agricultural structure inShandong Province accelerated, the government make great efforts tosupport the development of agriculture, peasants’ market awareness arealso strengthened,with the participation and cooperation of theinitiative was also greatly enhanced, with farmers as the main body andfor the purpose of service, benefits as a link, the farmer cooperativeshas developed rapidly and become the new rural economic organizationswhich join the farmers market. Local financial institutions adhere to theconcept of scientific development and explore innovative financialservices actively, to support to the farmers’ cooperatives and financialservices, promoting the development of farmer cooperatives healthy andeffectively, to advance the service of the development of county economic.At present, there are a wide variety of innovative financial productsservices for the farmers, but mostly imitated from western or the improvededition of existing, According to statistics, these absorbed innovationin financial products constituted higher than87%of the financialproducts. Most local financial institutions just replicated the simplefinancial products, the original innovative products which reallysuitable for the rural financial development are less, much lesssignificantly for the financial products suitable for professionalcooperatives.Based on the empirical test of farmer specialized cooperatives inShandong Province in May2011，In this survey, we focus on the impact ofthe demand for loans of farmer specialized cooperatives co-transformation.Take Shandong provincial association of rural credit cooperatives, Agricultural Bank of China Shandong Branch, Taian rural creditcooperatives of these three financial institutions and farmercooperatives loans for example, through the analysis of research data,we evaluate from the financial product characteristics,market performance, operating procedures, safety, product effectivenessand other aspects of rural credit cooperatives of Shandong cooperativesloan products,and then by the way of principal component analysis toidentify the impact of the financial products of the main factors ofperformance, and learn from the developed countries mode, Finally we givesome advises about how to make further improvement for the ShandongProvince Rural Credit Business. that make full use of radiation andleading functions of the farmer cooperatives, optimize credit structure.Chapter one generally defines the cooperative，in terms of thedefinition，types，the basic Principles，and the essential features.Chapter two is about the development of Chinese Farmers’ specialtycooperation. It explained the development of cooperation andcharacteristics of the development of the status quo and concluded thatthe current constraints and challenges which it facing. Chapter fouranalyses the successes and lessons from the sustained development offarmers’ cooperative financing examples in such developed countries anddistricts. Chapter five is about Conclusions and recommendations. Thissection is at the end of the paper. It summed up the characteristics ofthe development of the in Shandong province and the current situation offinancial support. It pointed out the mode of funding breakthroughinnovation, and demonstrated the mode of Shandong province for thedevelopment of Farmers’ specialty cooperation is very important guidingsignificance.