Advertising Teaching Reform Framework Based On Communication Theory And Practice Of Innovation Research

China’s advertising education has experienced a nearly30-year development ofthis course of development, China’s advertising education teaching philosophy,teaching methods, teaching practices have achieved remarkable results. However,behind the results of advertising education is still faced with many problems to besolved, which, in the past the traditional teacher-centered, curriculum-orientedteaching philosophy and teaching methods, has been unable to meet and adapt totoday’s social and economic development demand for advertising professionals.In this study, communication theory as a guide to practice teaching asexemplified by the theory and practice of research, to explore and summarize aspecific teaching models need to adapt to today’s social and economic development inline with the laws of advertising teaching. Its core content is: communication theoryto students in the effective training as a means to create a teacher responsible forteaching studio system for teaching reform platform, in order to achieve a true senseof the teaching and social combining to create the conditions to build a teachingmodel train high-quality advertising creative talents.