Corporate Culture Communication Strategy Of SMEs In Transition Period

Our existing SME cultural transmission has remained mostly at the level ofSMEs cultural construction，and only a handful of the transition of SMEs as researchsubjects research，the proposed means of communication is sporadic. This article froma sociological, economic science, communication studies several disciplinaryperspectives pooled analysis of culture to achieve effective dissemination of strategicresearch how to make small and medium-sized enterprises during the transitionperiod.Articles selected transition as the starting point，made the integrity of the culturaltransmission process for SMEs，systematic presentation and analysis of，and CCompany of Shanghai as a case study on SMEs Communication Strategy and effect ofour country at this stage，the article that the transition of SMEs cultural transmissioneffects are positively correlated with the spread of the species innovative strategiesinto，articles，case studies based on the company C，company C of the internalcommunication of corporate culture and external communication of corporate culture，and that the inside and outside two communication strategies play a catalytic role inthe development strategy of the transition of SMEs.