Research On Small And Medium-Enterprises Development Model Of ZJBY Chemical Industry Co.,Ltd.

SMEs in China’s national economy is an important and active force, especiallysince the reform and opening up, SMEs’ development is rapid，either from the numberor scale, quality of enterprises. However, when we pay attention to in the small andmedium-sized enterprise rapid development, there is a problem we need toreflect——the enterprises’ life. Until August in2010, the National Bureau of statisticsreleased a number of small and medium-sized enterprises has exceeded42million,but now in our country small and medium-sized enterprises’ average life span is only2.9years, a great contrast. In other words, there are more than90%of the small andmedium-sized enterprises died in infancy, even did not live their start period, so manyabortive enterprises will waste many social resources. To entrepreneurs as well as thestaff is a huge damage.In addition to the numbers, there have some inevitable, the author of this articlemake ZJBaiying chemical limited company as an example, the study analyze thecharacteristics, developemen status, living environment of small and mediumenterprises and other objective conditions., combined with the enterprise life cycletheory, research and analysis in each stage of the life cycle of small and medium-sizedenterprises characteristic and development strategy; and focus on the analysis of thesmall and medium-sized enterprises in pioneering period several development pattern.Finally to elaborate ZJBaiying chemical limited company ’s development process andin different stages by various development mode.Through the analysis, Author think the formulation of the development modeshould be supported by enterprise strategy. The right development mode is theeffectively security for rapid development, so small and medium-sized enterprisesmust pay attention to enterprise strategic management and development mode.However the pattern itself is no different, only a comprehensive analysis of theinternal and external environment, to find suitable mode of enterprise development tosucceed.