Research On The Regional Difference Comparison Of Domestic Passenger Car Market

Domestic passenger car market has regional differences. Through the research onthe regional difference comparison, passenger car production enterprises can be morein-depth understanding of the passenger car market, understand the domesticpassenger car market rules，understand the rules, clear enterprise planning objectives,scientific formulate product planning, adjust product structure, and according to theexisting product accurately develop marketing strategies, reasonable strengtheningmarketing management, improve sales.This paper expounds the influencing factors of the domestic passenger carmarket, analyzes the root causes of regional differences. To the east, middle, Westthree big area and south, north, northwest, qingzang four large area large area, as wellas thirteen subdivided area as the research object, through the statistics of the regionfrom2006to2011domestic passenger car sales data, using a combination ofqualitative and quantitative analysis method, the different regional passenger carsmarket differences performance were studied, to get clear, scientific conclusion. Thedomestic regional passenger car market has common characteristics in thedevelopment, sales volume, prices, engine exhaust and so on, at the same time,significant difference in the sales volume, sales price, fold, culture, type, engineexhaust volume Etc.At present our country domestic passenger car market is in thestage of rapid development. Domestic passenger car market research on the regionaldifference comparison of production enterprises with the actual reference value, andhas been widely applied.In this paper the passenger car production enterprises Tianjin FAW XialiAutomobile Co Ltd, the regional difference comparison study, To guide China’spassenger car production enterprises to seize the market opportunity for development,make clear their target market and product positioning, out of the vicious spiral ofprice competition, and enhance enterprise core competitiveness of their products, andmarketing management improvement, improve sales.