A Study Of The Evaluation Of Road Transport Corporate Society Responsibility

For a long time, the profit maximization theory played a leading role in the economicdevelopment. However, in real life, the blind pursuit of profit and expansion led to the lack ofintegrity, environmental pollution, waste of resources, human rights to ignore and ecologicaldestruction, it caused a huge external cost to the economic and social development which cannot be ignored. Also, it has seriously hindered the social progress and development.Especially in recent years, some social responsibility accidents appeared frequently in China,such as product quality and safety problems, overloaded transport problems in cities, itdamages the interests of consumers, but also undermines the social credit atmosphereseriously, so the corporate social responsibility gradually come into the public view to becomea social hot spot.The development of transportation industry has great significance for the social progressand people’s life. The transport enterprise owns such a special status and role in the nationaleconomic development process that the social responsibility it should bear also remains to bedone. Road transport enterprises need to create profits, tax increases, to provide transportationservices, at the same time, need to pay attention to the interest of various stakeholders, tocomply with business ethics, to ensure transport safety, maintenance interests of workers andconsumers, take into account the resources and environment protection, support for thecharitable undertaking, to assume their social responsibility. At present, there is nocomprehensive system research about the road transport enterprise’s social responsibility inChina. This paper explains the road transport enterprise’s social responsibility, establishes thecomprehensive evaluation system, build comprehensive evaluation model to research thecorporate social responsibility of the road transport enterprises.In this paper, the corporate social responsibility of road transport enterprises will beevaluated with the following steps: first of all, summarizes the related literature of domesticand international corporate social responsibility, combining with the characteristics of thetransport industry, describes the meaning of the road transport enterprise with socialresponsibility; secondly, make a construction of the corporate social responsibility evaluationindex system for the road transport enterprises; thirdly, use comparative analysis tosummarize the advantages and disadvantages of the method of comprehensive evaluation ofexisting projects to select the evaluation method for this study; establish an appropriateevaluation model, combines the AHP method with the CRITIC method and the gray relationalanalysis method. Finally, we get the rank of the road transport corporate social responsibility with the comprehensive evaluation, so that we can find out the deficiencies and the directionsfor improvement of the road transport corporate social responsibility.