Food Traceability System And Food Enterprise Strategy Choose

Food is the requisite of the people to survive, as people living standard rise,consumer food care to gradually from the food acquired transferred to the quality ofcare for food, relative to the number and kinds of food, people pay more attention tothe taste of food, nutrition and safety. Especially in recent years, food safety problemsemerge in endlessly, but also on people to the time of food safety alarm. Thetraceability system is to ensure food safety effective tools, since2001, our countryattached great importance to the quality and safety of food traceability systemconstruction and the traceability system research, introduction and established, allover the country have established in the traceability system of pilot work, and havemade great achievements. In this process, the government and enterprise ACTS as afacilitator role, but the enterprise is to establish the traceability system main body, theenterprise may not willing to build, what element influence enterprise established thetraceability system, as well as in the current circumstances enterprises to establish thetraceability system cost profit how, food traceability system enterprise to establish thedecision-making mechanism and decision-making process how to wait, it is worthstudying. In view of this, this article by "food traceability system and food enterprisestrategic choice" on the topic of this research work.Through the analysis, this paper the conclusions are as follows: the first,establish the quality and safety of food traceability system are the subject of foodprocessing enterprise; Second, the influence factors of enterprise established the tracesystem are mainly: market factors, government regulation and enterprisecharacteristics; Third, the enterprise to set up food traceability system initialdifficulties is bigger, the government needs the support and supervision; Fourth, theenterprise established by the cost of the system back direct and indirect cost of cost,profit and indirectly by direct income income structure; Fifth, food enterprisesimplement the decision-making behavior of trace system can be divided into threetypes:(1) don’t take back behavior;(2) take general trace behavior;(3) take positivetrace behavior. On this basis, the author puts forward the establishment of the systemof food enterprise trace the policy Suggestions and inspired, such as: the governmentshould increase to enterprises by the food back system support, to strengthen thetraceability system and trace food products publicity, the enterprise should also payattention to the latest consumer demand, strengthen the economic subject and thecommunication between and communication, and actively explore the traceabilitysystem and HACCP, GAP, GMP all kinds of quality inspection system compatibility,etc.