The Research On The Development Strategy Of Yangzhou International Exhibition Center

As a kind of trading platform for both sides, the exhibition industry is becoming moreand more important with the development of economic globalization.The effect ofresource-integration and economic growth-stimulate received importance fromgovernment, the content and form is more and more rich and varied day after day.Because of late start in china, the exhibition experience which suitable for china isnot formed yet, there is no successful mode to appoint for the difference in city, industry,and governmental promotion. As the three line of the city in china, Yangzhou face seriouscompetition from developed city and lack experience in management, market-regulation,supporting policies.To make effective strategic efforts, deciding the true developmental strategy wascrucial. Base on theory of Michael Potter’s diamond theory, this paper analysis theexhibition industrial elements of Yangzhou,after concluding the succeed developmentalpattern and the introducing the situation of the Yangzhou international exhibition center,the paper suggested the true developmental strategy.This paper suggested the developmental strategy and the necessary actions. Authorthought to get the support from the government is vital,take advantage of the localeconomy,take part in the cooperation and introduce the professional talents.The anotherpurpose of this paper is to give the valuable Yangzhou experience for the otheirnew-found exhibition hall in the third-level cities in China.