| In the market economy highly permeable, competition intensifies and demographicdividend gradually reducing, enterprises have no choice but to improve business processesand enterprise management level to improve the effectiveness and efficiency, ERP madelong-term sustained demand, management software enterprises are offered a goldenopportunity.This paper selects the best local management software vendors-UFIDA software asthe research object, through the analysis of the enterprise external environment and itsown strength and weakness, using SWOT analysis tools, making an overall explanation ofthe UFIDA software how to select future development strategies, and through someconcrete measures to guarantee the implementation of the strategy. Through an analysis ofUFIDA software provides an analysis of an enterprise development strategy.This paper firstly review the stage of development of the corporate strategicmanagement theory and basic genre abroad, and then introduce our country the currentsituation of the development of strategic management theory, based on this, the UFIDAsoftware company’s internal and external environment were analyzed, including the PESTmodel-based macroscopic environment analysis and management software developmentoverview, as well as, analysis of UFIDA software internal strengths and weaknesses, afterthat using SWOT analysis for in-depth analysis of the UFIDA software strategic choicefacing the strength, weaknesses, opportunities and threats, UFIDA software have itsdevelopment strategy, namely "the cloud platform strategy and cloud service strategy ",for the smooth implementation of the strategy, UFIDA software has to continuouslyadjusting the organizational structure, improving the product research and developmentsystem and project management ability. |
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