The Developping Strategy Research Of ’the Enterpeise Annunity Shandong Branch Bank CCB’

"Interim Measures for EnterprisePension" and "The enterprise annuity Fund Management Interim Measures", which were complemented in May,2004, has established the trust management system of the enterprise annuity in our country, promoted the rapid development of the enterprise annuity, and started the competition of the enterprise annuity. The enterprise annuity Fund Management Interim Measures" complemented in May,2011, which further standardized the enterprise pension system in our country. In the violent competition environment, it’s significant for our CCB to know how to seize the opportunity, meet the challenge, and increase the advantage of the market competition and business standard operation. CCB is as a research object in this paper.The paper is based on the study of the development of the enterprise annuity in our country. It discuss on the strategy of CCB developing the enterprise annuity on the special view, considering the market competition and the advantages and disadvantages of CCB.Firstly, the article is based on the theory of the enterprise annuity, and then introduces the concept, deeply analyses the feature and the structure of the enterprise annuity, which classified the enterprise annuity as payment and accumulation method, the authorized method, the way to set up a plan and so on. Secondly, with the theory basis above, the article introduces the development history of the enterprise annuity in our county, analyses the current system, deeply studies the developing status and existing problemof the enterprise annuity in our county. The result shows the great effect and importance of developing the enterprise annuity in CCB.What’s more, it analyses the external environment with fully using the method of management science, PEST analysis method, Five-power model. It deeply analyses the internal environment, and research the advantage and disadvantage, the challenge and threaten of CCB developing the enterprise annuity.At last, using the strategic management theory and method, which connect with external factors and strategic status, confirm the direction to guide the business and put forward CCB the enterprise annuity in three sections, includingthe company, the management and the function. At the part of the company, the article shows the arrangement of CCB the enterprise annuity with stating the comprehension from the CCB senior management level. The second part, we hope to carry out the competition strategy with the help of organization cooperation. And the rest, it proposes the strategy of each department, including marketing strategy, financial strategy, the human resource strategy and the researching products strategy.