The Research Of Hunan Rural Consumption Under Low-Carbon Economy Background

Since2007, Hunan’s economy rapid growth, and gradually get rid of a shortage situation, the market economy from a seller to a buyer’s market. Overcapacity, insufficient domestic demand constraints of Hunan’s economic development bottleneck. In the context of low-carbon economy, the vast rural areas facing new development opportunities, how to seize this historic opportunity to start the rural consumer, it must be taken seriously and carefully study the real problem. On this basis, based on the consumption rural and find the lack of rural consumption in Hunan limiting factors, combined with the background of a low carbon economy, proposed a series of countermeasures to the rural consumer, to a certain extent, enrich and improve the rural Hunan The theoretical study of consumer issues.The structural framework of this article is divided into six parts. The first part is the introduction, the basic background of the rural consumer, gave a brief introduction to the study of history at home and abroad with the status quo as well as the research method; second part of the comparative analysis to study the history and development of Hunan rural consumption level and changes in consumption structure direction, pointing out that continuously improve the level of consumption in rural Hunan, the general trend of gradual upgrading of consumption structure, the consumption potential of the Hunan rural residents do not get the full release, compared with urban residents there are still a big gap; third part, from the rural areas insufficient effective demand, consumer-oriented rural enterprises to effectively supply deficiencies and lack of effective input on rural three aspects of system analysis of the factors that affect rural consumption and explore the interaction between the factors obtained by analyzing the Government play an important role in the break the plight of rural consumption; Part IV reveals the connotation of a low carbon economy and the impact on rural consumption:low-carbon economy is through the "industry nurturing agriculture and cities support rural areas to increase rural infrastructure investment, construction and public welfare for the rural consumption, is a rare historical opportunity, it is a real challenge; Part V on the basis of the above analysis in the low-carbon economy context of the rural consumption countermeasures:rural residents in many ways to stimulate effective demand, corporate strategies to achieve effective supply, the Government through various channels to increase investment in rural areas, multi-pronged approach, to seize the low-carbon economic opportunities, the successful start of the rural consumer. The last part of the paper, the system summarizes the main innovation and research findings.