Research On Automobile Manufacturing Enterprise Logistics Operation Mode Selection

With the implementation of China’s market economy development and national policy of expanding domestic demand, the automobile consumption rapid warming, car consumer demand quic k release, especially in economicall y developed regions and cities, the automobile consumption even more explosive growth. The high-speed growth for the rapid rise of China’s auto industry, but which give rise to the increasingly fierce competition in the automotive industry, the market is showing a lot of new features, such as automobile manufacturing companies, many types of varieties of vehicles, car sales prices fell rapidly, users demand more changes quickly, and shorten the life cycle of the product, the competition in the car market so that all sectors of the auto companies face unprecedented challenges. In particular, the intensification of international competition, only to rely on the brand and the product quality has been insufficient to gain the competitive advantage. For rapid response to consumer demand, more and more enterprises to change the mode of "vertical integration" in the past, the core on new produ ct development and new m arket expansion, and the rest of the business processes, the use of external resources to complete, thus the formation of the one from the suppliers, manufacturers, agents, retailer to consumer supply chain, the competition between enterprises from the competition of products and services competitive transition to competition in the supply chain, supply chain management has become the enterprise market competition the key to victory. As an integral part of the enterprise supply chain, sales logistics management to enhance the more it is particularly important.This article describes the automobile manufacturing enterprise logistics management theory, which focuses on the meaning of automobile manufacturing and processing enterprise logistics management mode; detailed analysis of the present situation and development trend of the development of the automobile manufacturing enterprise logistics management, this part of the research work is aimed for the postWen automobile manufacturing enterprise logistics management mode to choose related issues to pave the way; automobile manufactur ing enterprise logistics mana gemcnt model should focus on the issues discussed in depth, available in the summary and analysis of a variety of businesses to choose the mode of operation of the logistics business based on that enterprisethe determination of the mode of operation of the logistics business, build ANP selection model. Finally, through the analysis of the W enterprise logistics mode, to prove the validity of the model.