Research On Marketing Strategy Of LHW Reading Club

Clubs (club, c1ubhouse), also known as a "club". It has great flexibility andinclusiveness, the fuzzy boundaries of its function. It is a private space ofcollectivization and a place of operating independently or as residential areas, hotels,commercial buildings and other construction support facilities, specifically for leisure,fitness (exercise), health (beauty therapy), dining, entertainment, business or culturalexchange.LHW reading club formerly known as LHW private court, located in Jilin Cityoutskirts of the beautiful Songhua River, covering an area of about30,000squaremeters. It is purchased by the author and her husband, and over the years they haveput a lot of effort and energy, big transformation of the main building of the pear dockoutright, playing with a sense of the depth of seclusion, infinitely honorable tohighlight the type of indigenous territory and cultural academy private clubs.The target group of LHW reading club belongs to those who occupy the culturaladvantages of humanities scholars. The LHW reading club is a private club, but notfor the purpose of profit. The operations of LHW reading club will pursue theprinciple of guaranteed low profit. Scholars in this particular cultural space are flyingthought, soothing, and the ideologically mutual grind mutual quenching, withconvergence to a higher level, and derive spiritual pleasure and attribution.LHW reading club, relying on the beauty of the natural environment in Jilin City,Jilin Province and the deep cultural and historical resources, based on servicemarketing theory, according to the standard of the clubs resource integration, andconduct of LHW reading club of service facilities and functional area planning, thedesign for LHW reading club courtyard, the small homes, cliff paternity Knutsford, East harbout waters areas, four functional service area, for a specific target populationservice environment to provide a spiritual cultivation.The product design of LHW reading club is three kinds of humanity servicesproducts:The first product is a northeast far-reaching showcasing. In this service, LHWreading club is to appear as a museum, and strive to show clutures in the fertileterritory from ancient times to today’s splendid for various philosophers and audiencepear dock in the Northeast.The second product is a typical northeast family culture exhibition. In thisservice, this typical family takes the author’s "Xing Yi Sheng" family as theexhibition object. Also in this service LHW reading club is also emerging as amuseum, and strive to show the humanistic fashion which constituted by the finesocial values and lifestyles of family members from Xing Yi Sheng " for philosophersand audience.The third product is the large northeast Culture and multicultural fusion ofmulti-dimensional, personal experience across time and space exhibition. In thisservice, LHW reading club tailored to a wide range of service offerings for those whorich spirit of noble character humanities scholars, LHW philosophers can get CulturalForum, painting Appreciation, and so on. Also it is provided for the the differentcultural audience to thanked articles, filial piety articles, wanderer gratitude articles,and traditional articles and ten other themes and different styles of specialty services;Sales price by the East pearl takes similar luxury price as a reference. LHWadvertising strategy is recommended ad posted on the high-speed railway and civilaviation travel publication. The importance is focusing on keeping the memory of thecustomers of the products, emphasis on the environmental characteristics of their owncultural orientation and seclusion noble. Alternative advertising media such asbroadcast media, the Internet and so on. For local customers, we can set up a marketing department, taking direct sales channels, expand face-to-face marketingdirectly to customers by the sales staff, proves that this is the most direct and effectivepromotional tools.In this paper, the study of marketing strategy for LHW reading club workpractice and expectations through the application of the research, develop marketingideas, integrated marketing resources and strategies, and forms differential advantagein the competition of LHW reading club.