China Mobile Group Hunan Co., Ltd,Youzhou Marketing Channel Management Optimization Design

Marketing channels as a business contact marketing bridge, has the role of promoting business and collecting market feedback. China Telecom market in the wake of a series of split after the reorganization, there was a new "three" pattern, as competition intensifies, operation and management of marketing channels in the market is becoming more and more important.China Mobile Hunan,Yongzhou Branch to meet the needs of business development, channel management is optimized from the scale of development, development stage to the depth of stages of development. But three major telecom operators in order to win customers, market, competing for high quality distribution channels has become the focus of the competition, so the stability of existing distribution channels, improve direct marketing channels such as channel capacity of team management have become current in China Mobile Hunan,Yongzhou Branch of top riority. It is not difficult to find, further weakening on the move in China Mobile Hunan,Yongzhou Branch’s power, control of distribution channels are more limited, and caused a lot of channels. This article based on the present situation and management of China Mobile Hunan,Yongzhou Branch marketing channel management environment an in-depth study of the subject made a nonstandard distribution channel management, construction and operational costs of distribution channel disorders, self-channel marketing effectiveness various problems such as iow, slow pace of implementation of the new channel, and an in-depth analysis of the causes.In today’s market segmentation deepening environment, marketing channels will become an important part of the core competitive power of communication operators. China Mobile Hunan, Yongzhou Branch in this environment, facing new channel changes, on problems of implementing the channel management channel management improvement is imminent. In response to these issues, this article mainly based on the marketing and distribution channel management theories, and moved from China Mobile Hunan,Yongzhou Branch’s actual situation, raised issues such as distribution channel management system and operational cost management and optimization of the distribution channel, enhance performance of recalling of channel sales, new channels to promote a series of groundbreaking ideas and solutions. And sunshine project through setting remuneration distribution channels management, self channel salesperson incentive compensation reform, electronic channels "experience and find fault" activities of a series of specific channel management activities to ensure the optimization scheme of ground implementation.