Studies Of Revolutionary Tourism Industry Development In Kunming

Revolutionary Tourism, as a new specific traveling style and product, was developed from the late1990s; especially at the end of year2004, General Office of the CPC Central Committee and General Office of the State Council published"2004-2010National Revolutionary Tourism Development Outline", and this official document set off a nationwide surge of Revolutionary Tourism development. Revolutionary Tourism is the spiritual development from sightseeing the monument and marker carriers which indicate the Communist Party of China led the people in the revolutionary war, with their revolutionary history. Understanding through deeds and spiritual connotations, Tourists carry out remembers learning, visit the thematic tour sights. Thus Revolutionary Tourism is a significant Chinese characteristics event. Besides, it gathers political guidance functions, economic development, and cultural transmission features as its own special role. Therefore, developing Revolutionary Tourism is beneficial for promoting Education of patriotism and the revolutionary tradition in public, especially in teenagers. Also, Revolutionary Tourism will greatly increase the likelihood of turning revolutionary cultural source into economic advantage, of promoting economic development in revolutionary scenic site, and of propelling the process of building a new Socialist countryside.This passage is based on studies of development of Revolutionary Tourism from domestic scholars. With consideration of natural conditions, socio-economic status in the region, the development of Revolutionary Tourism resources, related policies, and market prospects and social effect, this passage compared and analyzed the necessity and probability of developing Revolutionary Tourism in Kunming. Then, using SWOT theory, article analyzed merits and weaknesses of Kunming Revolutionary Tourism. Finally, with the entire basis discussed before, passage proposed strategic ideological principles, strategic goals, strategic models, strategic basic rules and strategic choices, and author suggested approaches to accomplish Revolutionary Tourism branding, specialization, and scale effects and how to take full advantage of three major functions of Revolutionary Tourism:political guidance, economic development, and cultural transmission. Gradually and eventually, we may achieve the goal of vigorously carrying forward the fine revolutionary traditions, displaying of local culture in Kunming, enhancing the city’s ethnic pride and positive enthusiasm for joining the home-building, and promoting economic and social development in Kunming at last.