Southwest Border City Exhibition Economic Development In National Regions

Since the beginning of the21st century, along with the acceleration of the global economy and the increasingly frequent international exchanges, convention and exhibition economy has become a new economic growth point in many countries of the world, which can not only bring huge direct and indirect economic benefits but also enhances the commerce and the cultural exchange of the city with the outside world. promotes the construction of the infrastructure of the city, optimize the structure of the regional economy, and improve the popularity of the city. China’s reform and opening up since1978, the convention and exhibition economy has developed very quickly, there are a large number of well-known exhibition cities and exhibition brand name.The Development of convention and exhibition economic in Southwest Minority Region is conducive to the Southwest region’s economic development, promote unity between the various nationalities in China, will help promote the protection of national culture, to expand the exhibition business content, which is conducive to promoting the national cultural tourism. The Xishuangbanna Border Trade&Tourism Fair, for example, analysis the characteristics, effectiveness, bottleneck of the development Xishuangbanna’s exhibition. This paper promotes advices of exhibition development in Southwest Minority Region on the basis of above. This paper presents that the development of the exhibition economy in the border cities of the Southwest region could depend to the nature, ethnic culture, tourism and other existing resources to nurture the convention and the exhibition economy, thereby stimulate the development of the exhibition economy of the city. Southwest border city must be to win with innovative and unique ethnic customs as a selling point, the development of unique national cultural exhibition products, takes full advantage of the special resources of minority cultures. Feature is always the attraction of convention and exhibition products, the exhibition had the characteristics will be able to exceed and have a competitive advantage.