| Enterprise competitive strategy is a beacon and a direction of the development of enterprises. If there is an error on the strategy selection, the production and business operation activities of the enterprise must lose the game. We can say that the enterprise competitive strategy is the key factors to decide whether the enterprise management is success or not, it is the precondition to the enterprise to achieve their rational goal, it is the important foundation to the enterprise to get a long-term efficient development, it is the effective guarantee to make the enterprise full of vitality, it is the policy guideline to the enterprise and the staff.With the arrival of "financial crisis", the time of the railway market atrophy, and the moment of a rapid development of urban railway system, how the V railway engineering company to get rid of the dependence on railway construction market, and to transform the subway market or other business area successfully? How to adjust the thought and have a steady development in a situation which influenced by national macro policy, and which have a fast change in market environment? How to continue to be bigger and stronger under a steady transform circumstances? That is an imminent decision. As a specialized V railway engineering company, it is urgent to have a study on the future development situation, so as to provide a decision-making frame about future development, to make the enterprise have an eyesight in recognizing the opportunity, have an ability in avoiding risk and get an strategy in seizing opportunities to a leading development.This paper based on the present situation of V railway engineering company, have a research of the enterprise operating status, internal environment, the macro environment, industry environment and competition in recent years,use SWOT analysis method to compared the company’s strengths, weaknesses, opportunities and challenges with others. Put forward the company future with differentiation competitive strategies, formulate the methods for differentiation competitive strategies, guaranteed that the measures for differentiation competitive strategies to have been implemented, and provide a correct direction for development of enterprise’future. |
