The Research Of XX Air-condition Company Technology-roadmap Establishment

The Air conditioning industry Of China after ten years of rapid development, it is inintegration period now, the brand concentration is improving, the main air conditioningmanufacturers still Increase production capacity, the scale advantage will further extrusionother brand of living space, market competition is intense. North America is the world’slargest air conditioner r market in addition to China; the demand is up to more than10millionper year. The North American market share mainly for MIDEA, GREE, LG and HAIERoccupied, customs data shows that in January2011September the four air conditioningmanufacturers exports to America the number is MIDEA2.568403million, GREE1.89359million, LG1.811753million and HAIER1.038546million, But as China’s homeair conditioning industry first four strong company, and also the first entering the U.S. marketcompany XX air conditioner company the whole year is expected to export to the U.S sales ofjust about110000sets in2011. Less than one over ten of the top three companies. XX airconditioning in the north American market is in the critical period of development, facing amajor change in the enterprise internal and external environment, all of the products, servicesand business needs to rely on and rapid change of technology. The product has become morecomplex, and the demand of consumer is also becoming more demanding. The product lifecycle is becoming more and shorter; the time from product to market is also more and moreshort. Enterprise urgently needs to make the technology development planning, adapt to thedevelopment of market.This paper According to "the market demand enterprise goal technical barriersdevelopment demand," the inner link, set up air conditioning enterprise technology roadmapmodel. First of all market demand analysis, mainly including industry development presentsituation analysis, enterprise market situation and status analysis, market demand factoranalysis. Then use the questionnaire investigation, brain storm condensed enterprise cadreexperts to the enterprise future development direction of the decision and the goal ofenterprise elements and market demand between elements of the relationship, so as todetermine enterprise in close,, forward to achieve air conditioning technology developmentgoals. And then according to certain enterprise technology development goals in the nearfuture, intermediate, and long term，and analyzed the market demand elements whichmarket demand concise out deeply，identification of enterprise technology developmentbottleneck, and the enterprise existing key technical problems in weak link, determine thedifferent time nodes exist restriction enterprise technology upgrade, enterprise technology development in realizing the goal of the technical barriers elements and priority order tosolve，after these elements be on perfect, supplement, statistical analysis and summary andenterprise technology barrier factors and enterprise technology development goals betweenelements of correlation analysis. At the conclusion of the market demand analysis, enterprisetarget analysis, technical barriers on the basis of analysis, use the questionnaire survey andbrain storm meeting, concise out different time node development demand factors, and furtherto get development demand factors priority development demand analysis, research anddevelopment organization subject analysis and technology development mode analysis, andfinally will air conditioning technology involved in market demand, the goal of enterprise,technical barriers, research and development demand, research subject and technologyresearch and development mode, integration, correlation, the establishment of enterprise airconditioning technology development technology roadmap, comprehensive reflect enterprisedevelopment air conditioning technology in nearly, medium and long term respectively isimportant to solve the technical problems and solving way and the realization of the expectedgoal.The highly generalization, highly integrated, application flexible and forward lookingtechnology innovation management tools technology roadmap is introduced into theenterprise air conditioning technology development planning in this paper,use the XXenterprise air conditioning technology as the research object, determine enterprise airconditioning technology roadmap for the starting point and the working process,by discussingand analy the demand of the market, the enterprise of the present situation deeply. Draw outenterprise air conditioning technology development roadmap, break through the keytechnical barriers which restriction enterprise development, and effectively integrate theresources, determine enterprise air conditioning technology research and developmentdirection.