A Study On The Development Strategy Of The Agricultural Products Processing Enterprises Based On The Evolvement Of Consumption Structure

The agricultural products processing enterprise as the important linkbetween agriculture and market, its development degree directly relatedto the development of the agriculture and economic development in china.Entering twenty-first Century, with Chinese citizens’ change of demandfor consumption, consumption structure also undergone a significantchange. Especially the development of economy and living standard ofChinese citizens is improved, the processing of agricultural productsdemand has undergone tremendous changes. It brings huge marketchallenges and opportunities for the development of agricultural productsprocessing enterprises. Therefore, agricultural products processingenterprises should carefully study the trend of the consumption structurechange, understand their own situation clearly. It should pay specialattention to according to the consumption structure changes to adjust thedevelopment strategy of the enterprise, production to consumer productsto increase market type of merchandise and meet consumer demand.This paper first from our country consumes structural change trendanalysis of the consumption structure, classification and conceptdefinition, system analysis our country consumption structurel changetrend since the reform and opening up, and then summarizes thecharacteristics of consumption structure in china. On the basis of theabove analysis,the paper discusses the current consumption structurechange on the agricultural products processing enterprise development,including the processed agricultural products consumption of agriculturalproducts processing enterprise image; market development; toagricultural products processing enterprises to produce the effect ofmeans; the processing of agricultural products enterprises technologicalinnovation effect. Secondly, it follows from the agricultural products processing enterprises in china, defining the agricultural products,agricultural products processing industry and agricultural productsprocessing enterprises in the meaning. Then it according to differentcriteria for the classification of agricultural products processingenterprises to conduct classification, reveals our country agriculturalproducts processing enterprises in the current situation, including theoverall situation, operating conditions and enterprise competitiveness,and to summarize our country agricultural product processing enterpriseproblems. And it summarized our country agricultural product processingenterprise problems.Finally, according to the consumption structure change on theagricultural products processing enterprises and development ofagricultural products processing enterprises current situation, the paperput forward different development strategy: core competence strategy,brand strategy, technological innovation strategy, diversification strategy.