INOC (Changzhou) Company Service Marketing Strategy Research

With the increasing competition in the market, manufacturing industry has been a trend of service management, and the opportunity and challenge coexist in the stainless steel industry of China. In this environment, INOC (Changzhou) company establishes the general direction of service marketing idea, but problems exists in the specific implementation of service marketing strategy, and the process management of service marketing strategy is not in place. It causes both of the bottleneck of marketing activities and the slowly increasing of business income. In order to achieve a win-win situation with customers, INOC (Changzhou) company needs to improve and implement the specific implementation of service marketing strategy, reform the process of service marketing, and control of the service quality, thus it can expand customer base, enhance competition ability, and get more profits space.This paper analyzes the INOC (Changzhou) company’s external environment and its advantages and disadvantages, summarizes the present situation of marketing strategy, identifies the current deficiencies of service marketing strategy, and makes clear the necessity of improving service marketing strategy. Then, in view of the existing problems and under the direction of service marketing theories, discusses the service product strategy, the service pricing strategy, the service brand strategy and the service process strategy. At the same time, presents the necessity of making service quality measurement standards and integrating service management elements.This paper pertains to basic application research, its theoretical contribution lies in enriching the service marketing theory and improving the INOC (Changzhou) company service marketing strategy system; its practical contribution lies in combined with INOC (Changzhou) company’s marketing present situation, exploring the implementation model of service marketing strategy, putting forward a workable way of service marketing process management. The purpose of this paper is to improve the service marketing strategy of INOC (Changzhou) company, to help to enhance the market competitiveness of the company and to promote its sustainable development.