Study On Development Strategy Of Guangzhou Express Arrival International Cargo Agency Ltd

With the rapid development of global economic integration and the wide spread of "logistics borderless", the logistics industry, as a new growth point of21st century, realized its leap growth, so some industry logistics,such as agricultural products logistics and steel logistics, got significant development, while jewelry logistics was neglected.High speed and security,as well as strong technology are significant characteristics of jewelry logistics.As a new logistics mode combined with the specialty of the jewellery, Jewelry logistics is a kind of professional valuables logistics. Our national jewelry logistics industry is a young industry, whose overall level is rather low, though it has gained mushroom growth. Most jewelry distributions are serviced by self-conducting logistics and traditional postal express instead of professional third-party jewelry enterprise, which quite fall behind from international service level. At present, jewelry logistics already fully opened up to foreign enterprises, domestic market is rapidly preempted by a batch of worldwide famous jewelry logistics company, such as Brink’s Inc.(America), Wei Li Inc.(Switzerland), Malca-Amit Inc.(Israel), which brings rather cruel competition. This paper takes a Hong Kong-invested jewelry logistics firm, Guangzhou Express Arrival International Cargo Agency Ltd.(hereinafter referred to as "Bao Yun")as an example, an systematic development strategy research was studied by using the relevant theory, based on the thorough investigation and profound analysis of current situation, which has a certain reference for the development of peer enterprises.The current research, existing problems and practice trends of worldwide jewelry logistics market was introduced in the article. In order to explore a property transformation development strategy for the company, a series of strategy analysis tools were brought to analysis the external macro, industries medium and comprehensive internal microcosmic environment systematically and respectively. Then, the development vision, strategic target and orientation, market segmentation and market positioning, the development strategy and competition strategy as well as development strategy planning and guarantee measurements are formulated respectively. With the implementation of the planning, as well as the improvement of logistics network and services day after day, the goal will be come true soon.