How To Optimize The Social Channel Of Yongzhou Mobile---in The Perspective Of4C Marketing Concept

With the arrival of the third reform wave of China’s telecom industry and opening era of telecommunications terminal, that is3G, telecommunications operators should translate from the simple network information platform positioning to the "integrated information service provider". It means that the telecommunications channel strategy which is originally directed by marketing concept4P should be changed immediately to4C. In the4P marketing concept, the channel is simply defined as the pipelines of the value of enterprise, while what4C marketing concept emphasizes is the key role the channel play between businesses and their customers in the way bring two-way "convenience". This is inexorable trend to cater to the development of global telecommunications industry, and those who be the first to convert their marketing concept, create a blue ocean of marketing channels in telecommunications industry, can take the positive position in this increasingly competitive marketYongzhou branch of China Mobile as a typical representative of the majority of second and third cities of China Mobile, the Chinese telecom industry giants in China, it’s channel construction and management can fully reflect the develop reality of China Mobile. Meanwhile, every little change and breakthrough in basiclevel is likely to have a strong demonstration effect or the butterfly effect, thus promot the reform and innovation in the global market.Therefore, as China Mobile’s regional branch, we must grasp the development move and future trends of the industry, change concepts and practices in a timely manner, actively develop our own advantage, to and to make up for our disadvantage can be the positive response in the operating process of Yongzhou to the company’s future development.This article is based on the satisfaction of survey-based channels of China Mobile Yongzhou community, at first, the paper elaborate research situation in home and abroad, and then give a brief description of4P,4C theory of marketing strategy and marketing channel construction theory. Through the presentation of practical ways and means of research and detailed analysis of the survey data, concluded the problems of Yongzhou operational mobile social channels. By the combination of4C marketing channel theory and the social realities of the mobile Yongzhou, proposed "customer demand for convenience-oriented,""coordinated, cooperative channel-oriented" and "values and unity of purpose-oriented" and the third a combination of4C-oriented marketing strategy content, build a optimized design whose core is "cooperative100". By building five projects system, implementate the guiding principle "concept first, can act real, effective subject to"powerfully. At the same time, aimed at the problems of self-development for mobile Yongzhou, make breakthroughs, form a series of effective security measures, deepen the satisfaction and loyalty of socil channels and enhance social channel operations of Yongzhou.