The Research On Corporate Culture Construction Of Shandong Fenghui Group Co., Ltd

Shandong Fenghui Group Co. Ltd is a diversified and young Corporate managed and controlled by SEPCO I Electric Power Construction Corporation. Along with the implementation of "Main-auxiliary Separation" reform in power system and transformation of domestic and foreign economic situation, Fenghui Group now is facing the unprecedented competitive pressure in its development. A new subject has been presented to Fenghui Group Corporate culture construction on how to promote Corporate core competitiveness and how to realize Corporate transformation and upgrading and sustainable healthy development in keen market competition.Guided by relevant theories of Corporate culture, through comprehensive application of literature review, questionnaire, combination of qualitative analysis and quantitative analysis and in close connection with development and management reality of Fenghui Group, the thesis analyzes the status quo of Fenghui Corporate culture management and construction, points out the stage and major problems of Fenghui Corporate culture construction and puts forward the countermeasures and suggestions for corporate culture construction in Fenghui Group, i.e., the problem of what kind of corporate culture to construct and how to construct, based on objective analysis of its culture construction situation.The research on Corporate culture construction of Fenghui Group is an effective supplement to Fenghui Group "2nd-Five"(2011-2015year) Strategic Plan and a new attempt in empirical research on Corporate culture construction via comprehensive application of theoretical knowledge and research methods. The research can facilitate Corporate culture promotion and Corporate culture strategy implementation of Fenghui Group and can provide references and experiences in assisting leading decision-making based on its practicality.